We don't want to look anything like all the other companies selling educational material for children with learning disabilities. We want to be colorful, fun and appealing to kids. With a name like Only For Heroes one must be bold".
Getting a brief like that who won't get crazy excited?!
With the letters O, F and H I created a little super hero. A playful buddy that's always there for the young ones, sitting on the shoulder giving advise and support through thick and thin. The little guy was then accompanied by a playful (but not too playful) word mark.
To flirt with super hero esthetics Only For Heroes got a strong vibrant palette. But as a contrast and to clarify the company's expertise I created a pattern inspired by note pads.
The project was a collaboration with CG Neuman of Confusion, who was responsible for development of the online store.