I was a part of a team of creatives from Silver and ICA Reklam that took on the almost overwhelming task of redesigning the ICA identity. This was quite an honour and undertaking since the company is one of Swedens biggest and most influential. The company contains four different store concepts, a bank, a pharmacy, an insurance company, a real estate company etc.
My main focus was ICAs typography. Together with Robert Nordh and Rebecca Petrovic from ICA Reklam and Familjen Pangea we created a new headline font, ICA Rubrik (now seen everywhere).
I also drew a new handwritten font, ICA Hand, which purpose was to communicate shorter and more personal messages. The font included a variety of pictograms and ornaments.
The project was awarded "Svenska Design priset" in 2014.