In Search of...
If someone goes missing and the Police want the best people to assist them in the search, they call SAR Sweden. SAR is an organisation which active members are certified by the police in Managing Search Land Operations (MSLO) and first aid. They either use ATV/motorcycles or tracker dogs. Despite different means of searching they are united in their passion for making a difference. A drive that makes them ready to take action despite weather, season or hour of the day. Without pay.
It's was an honor to take charge in creating the new identity. With only a slighty rough logotype to visualize the organization the project included a logotype refresh, color palette, fonts, pattern, image concept and brand plattform.
To take the image concept to the intended level two great photographers joined the project. The nature photos were taken by Erik Hagman and documentary photos by Ingemar Lindevall. CG Neuman was also involved in the production of the webpage.