Run like Gump
When the good hearted men (and women) at Jobzone asked us to redesign the identity for their charity relay run, we felt honored and screamed "YES, of course!". The race, where all the profit goes to organisations helping the homeless, has grown beyond anyones expectations in just two years. This year the visitors, whom weren't in the competition, could jump around in a flatable castle, eat hot dogs from the barbeque and watch the kids race run. A great day for everyone participating.
The winner team (once again from Norway) then had the honour to give away a huge check to this year's beneficiary at the banquet later that evening. This year the organistation recieving the amount of 100.000 sek was Unga Station. A refuge for children and the homeless youth of Stockholm.
We created a goal line consisting of five colors as a design element and gave each race bib color setting. All to reflect the team effort of five people together making the positive change. To underline the idea of the race we gave all headlines, as well as the logotype, a roof.
Everyone needs a roof.
I did the identity at the brand agency Silver.